Categories
Just Style Articles

From Field to Shelf – Should the denim industry worry about knitwear?

Anecdotal evidence suggests consumer demand for mass-market jeans has plummeted during the Covid pandemic. In contrast, demand for knitwear – including cotton T-shirts, knitted shirts and sweatpants – has increased as comfort becomes king. Robert Antoshak, managing director of Olah Inc, crunches the numbers to find out more.